2018-04-12 / Business

Keye Apparel brings culture to the national stage


Pictured is owner and founder of Keye Apparel, Grand Blanc graduate Parker Nevicato 
Photo provided Pictured is owner and founder of Keye Apparel, Grand Blanc graduate Parker Nevicato Photo provided GRAND BLANC — With the right training, passion and motivation, a simple high school class is bringing Flint-area culture to the national stage, courtesy of Parker Nevicato, a 2016 graduate of Grand Blanc High School and the founder of Keye Apparel.

In his freshman writing class at Oakland University, where he currently attends, Nevicato says ‘it just came to me’ that he could combine his high school course in business, his interest in fashion, and his passion for the support of sexual abuse and human trafficking victims into his own business, something he always wanted to do.

The support of those who have suffered such tragic abuse is something Nevicato says he has always been passionate about and like most people, has family members who have been victims and who he can support now in more than just being there, but with profits.

“I know it’s difficult for them at times and wanted my brand to help support them,” he said.

Bringing these things together into his brand is important to him he said. In high school he served as the Vice-President of Accounting in a virtual business program known as Virtual Enterprises International which helps teach students how businesses literally work.

Although the business doesn’t technically have its own storefront, Nevicato’s mom, who owns ParFaitInk, a shirt and screenprinting business located in Flint on Dort Highway (www.parfaitink.com).

Someday, if storefronts still exist, Nevicato hopes to have his own, but for now he is happy where it’s at. From here, he has plans to meet the community, and this summer plans to deploy a team of 20 teen ambassadors who will be getting to know people who visit trade shows, expositions and other local events in the area.

Additionally, local residents can look for him and his work when the Grand Blanc Farmers Market opens in May 20th where he plans to have a booth through the summer season. Nevicato says his main goal is to grow it into a nationwide company and has already sold apparel all over the United States.

“One of my goals is to bring Flint to the nation,” he said. “I want to show them the culture behind what we do and spread our message through more than just the city, but to the nation as well.”

“I love Grand Blanc,” Nevicato added. He said this is his third summer working in the school district’s technology department as another of his jobs. “That’s real exciting getting to be part of the community (in that way), I love it,” he said.

Keye Apparel started in November. The website states, Nevicato “has always had a passion for the city of Flint and believes the potential for the city has no limits. Inspired by the issues faced every day in the area, he set out to create a brand that was not only cool to wear, but had real meaning. He has no doubt shedding light on the topic of sexual abuse and human trafficking through Keye will allow others to come out of the darkness.”

See more at https://keyeapparel.com/. A portion of every sale goes to the Voices of Consent (voicesofconsent.org), a non-profit organization which provides ‘survivor boxes’ across 25 different states. A survivor box is a care package that is sent to victims of sexual assault completely free of charge to provide them with the tools and resources needed to start the healing journey.

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