2011-10-13 / Business


Couple offers ‘modern wedding films with flair’
BY AMANDA BRANIECKI 810-452-2647  abraniecki@mihomepaper.com

Style and Motion co-owners Aaron and Shelby Mayberry pose with their full-time editor Dan Shickles (right) after filming a wedding. 
Photo by RT Photography Style and Motion co-owners Aaron and Shelby Mayberry pose with their full-time editor Dan Shickles (right) after filming a wedding. Photo by RT Photography GRAND BLANC — Videographers Aaron and Shelby Mayberry have found over the years love and marriage really is the perfect combination for their wedding production company, Style and Motion.

Formerly known as Forever Cherished Productions, Style and Motion was started in 2008 by a then dating Aaron and Shelby, who both at a young age had cultivated a passion for artistry.

For Aaron, filming ran in the family. He, like his father and grandfather before him, would always be seen carrying a video camera around filming whether for fun or school. He pursued his dream earning a degree in film and video productions from Full Sail University before landing a job with a corporate video production company.

Shelby on the other hand, having earned a degree in business, had always had a passion for photography and was known to take pictures of anything and everything that would interest her.

Together, the two knew they were the perfect match both in life and business.

“ We wanted to start a side business and it took off almost immediately,” Shelby said. “ We thought we would do a few weddings a year, but it grew quickly to 25-30 weddings.”

With the demand for their services exceeding their expectations, Shelby said the two were hesitant yet comfortable moving forward and making the business a full-time operation.

“ We had the confidence,” Shelby said, adding that she comes from a family of entrepreneurs. “It is a little hard though to step away from your current job where you know you are going to get a certain amount of money each month. It has taken us some time to get to where we are.”

Now married themselves, Aaron and Shelby, along with their full-time editor Dan Shickles, spend their days editing videos, setting up consultations and constantly researching and learning more about their field to “hone their creative juices.” Aside from being actively involved in the Michigan Independent Videographer Association (MIVA) and Grand Blanc BNI, they also attend conferences and network making sure they stay up-to-date on the latest technological advances in the field.

On weekends, the team travels all over the state, as well as into Indiana and Ohio, capturing couple’s fairytale weddings and transforming the footage into videos that rival the best romantic movie trailers ever made.

“Most people don’t know that something different is available,” Aaron said. “They think that the videos their parents have is the same as what they will get today, which isn’t the case.”

Recently chosen as the video of the week for Brides.com, Style and Motion offers a wide variety of services for all couples including but not limited to, feature films and full-length videos of the ceremony, speeches and dances. In addition, Shelby said they offer a package with a same-day edit option where they take film from earlier in the day and edit it on the spot to a three to four minute video to be shown during the wedding reception. All footage is kept for a year in case couples wish to later upgrade their packages.

With each wedding, the Mayberrys said they and Shickles split the duties making sure they capture every moment of the couple’s day from filming the wedding party getting ready to detailed shots of the jewelry, shoes and clothing.

Other than the standard must-have shots, the Mayberrys said couples will not find too many other similarities between their videos.

“ We go into every wedding and it is like, ‘what can we do differently,’” Shelby said. “ We don’t ever want our stuff to look the same as another couple’s wedding because each couple is different.”

Aaron said they spend time with each couple prior to their wedding making sure there is an established level of comfort and friendship that makes filming on the wedding day easy for both parties.

“ We film with them for at least eight hours, and we’re not invading their personal space, but we are with them,” Aaron said, adding they often keep in contact with clients long after their weddings. “ We want them to be totally comfortable and feel like they have one less thing to worry about. In fact, a lot of brides comment saying Shelby has become their best friend.”

Each video takes anywhere from 40 to 50 hours to edit, but all at Style and Motion said at the end of the day when the couples walk away happy with the product, they know all the hard work was well worth it.

“The video is the only thing they have after the actual day that captures the sounds and movement,” Aaron said.

“ We try to get the artistic shots, but above all else we just make sure we get the shot. Getting the hugs and thank you letters later just shows how much they appreciate what we do.”

As the Mayberrys look to the future, they said they are focused on continually learning new styles and techniques as well as growing their other production company, Mayberry Media, which focuses on producing promotions, commercials and building websites for corporate companies.

Those interested in packages, services available or viewing videos they have compiled for other weddings can visit, www.styleandmotion.com, while corporate companies interested in enlisting the Mayberry’s services can visit, www.mayberry media.com.

Style and Motion is located at 11319 S. Saginaw St., Ste. 5, in the house behind Burger King. For more information, contact Style and Motion at 810-344-4707 or email weddings@styleandmotion.com.

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